The company had a history of profitable success and employees were proud to work there. The retirement of the long-standing CEO set a tidal wave of change in motion: positive, customer-focused, innovative, yet very different from the past. Uncertainty blanketed the organization. If changes don’t make sense to people, they will not produce positive results. Read More

Source: Macro Management of Meaning and Identity: Explorations Into the Magic of Macro-Management and Crowdsourcing: Published by the International Journal of Appreciative Inquiry, Vol. 14, No. 2, May, 2012. Diana Whitney.